Less guesswork.
More plan.
Your first marketing plan should tell you what to do on Monday.
Positioning, launches, funnels and budgets for founders building an Indian business. Use the worksheets to choose your next move and the worked examples to check the arithmetic.
01 / The reading list
Decide the basics.
Then spend.
- 01↗
Plan · 1,573 words
A marketing plan template for your first 90 days
Copy this marketing plan template for an Indian business. Set your customer, offer, channel, budget and review dates with a worked ₹3 lakh example.
- 02↗
Position · 1,624 words
Brand positioning strategy: a founder worksheet
Write a brand positioning strategy buyers can understand. Use a practical worksheet to choose your customer, alternative, useful difference and proof.
- 03↗
Launch · 1,559 words
A go-to-market framework for a first launch
Use this go-to-market strategy framework to launch an Indian D2C product. Define your buyer, offer, route to sale and budget before you buy traffic.
- 04↗
Funnel · 1,694 words
Marketing funnel: stages, metrics and fixes
Build a marketing funnel for your Indian business. Map each stage to a buyer decision, track the purchase path and use a worked example to choose the next fix.
02 / The working sheet
If it cannot fit here,
make a choice.
Copy these prompts into your planning document. Fill them in before you open an ad account.
Use the full marketing plan template →Marketing plan / Draft one
A person with a specific problem.
One promise. Evidence to support it.
One starting channel and a spending limit.
A result, an owner and a review date.
Put it to work / Free review
Bring the plan.
Leave with the next 90 days.
A 30 minute review of your marketing plan and budget split, with a written action plan from the Boring Commerce performance team.
Book the free reviewSee what we review →